What Should Marketing Cost?

Pricing transparency is not a trap. It is a trust filter.In Episode 024 of The Lumin Signal, Kristina and Evan answer a practical question business owners are already searching: How much should small business marketing cost?This episode covers:- How much should small business marketing cost?- How much does a marketing agency cost?- Should I put pricing on my website?- Why do agencies hide pricing?- What affects the cost of a website or content plan?- How do I explain pricing when every project is custom?Tool of the day: A Pricing Clarity Block. Fields: starting range, typical range, what changes cost, what is included, what is not included, good fit, not a fit, and next step.The key lesson: Pricing transparency is not a trap. It is a trust filter.The Lumin Signal is produced by Lumin Marketing Group for businesses that want clearer marketing, stronger storytelling, and practical A I support that compounds.Disclosure: This podcast uses AI-generated voices with human-written, human-edited strategy and production from Lumin Marketing Group.