What Should My Business Post on Social Media?

Do not ask what to post. Ask what the post needs to do.In Episode 028 of The Lumin Signal, Kristina and Evan answer a practical buyer question: What should my business post on social media?This episode covers:- What should my business post on social media?- How often should a small business post?- What social media content gets customers?- What should a local business post on Instagram?- What should I post on LinkedIn for my business?- How do I make social content without repeating myself?Tool of the day: Four-Post Menu. Fields: answer, proof, process, invitation.Tool to try: Google Search Console. Use the Performance report to see which Google Search queries and pages are already creating impressions, clicks, and click-through rate signals.The key lesson: Do not ask what to post. Ask what the post needs to do.The Lumin Signal is produced by Lumin Marketing Group for businesses that want clearer marketing, stronger storytelling, and practical A I support that compounds.Disclosure: This podcast uses AI-generated voices with human-written, human-edited strategy and production from Lumin Marketing Group.