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What Should You Charge at Your SGPT Gym?

EPISODE · Sep 22, 2025 · 20 MIN

What Should You Charge at Your SGPT Gym?

from SGPT Marketing · host Hamper Agency

Pricing is one of the biggest sticking points for small group personal training gym owners - and often the very thing that keeps you from building the profitable, fulfilling business you set out to create. In this episode, George breaks down:Why “charging more” isn’t as simple as it sounds (and how to overcome the emotions behind it)How to position small group PT against budget gyms, class-based studios, and 1-1 PTA simple pricing formula you can apply right nowThe hidden danger of chasing member numbers instead of revenuePractical strategies for introducing higher rates without losing your community If you’ve ever thought “I’ve got loads of members but the numbers still don’t add up,” this episode is your blueprint to fix it. 👉 For more support, visit www.hamperagency.co.uk, follow us on Instagram @hamperagency or drop us a line at [email protected]

What this episode covers

In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and 1-1 personal training, and why undercharging will hold your business back. You’ll also learn practical strategies for increasing rates with confidence - from repositioning your value proposition to introducing new pricing for incoming members - so you can build a profitable, sustainable gym that gives you both freedom and financial security.

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What Should You Charge at Your SGPT Gym?

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How long is this episode of SGPT Marketing?

This episode is 20 minutes long.

When was this SGPT Marketing episode published?

This episode was published on September 22, 2025.

What is this episode about?

Pricing is one of the biggest sticking points for small group personal training gym owners - and often the very thing that keeps you from building the profitable, fulfilling business you set out to create. In this episode, George breaks down:Why...

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