What Small Businesses Need to Know About Google Ads

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most out of the Google Ads platform.