What Social Enterprises Actually Need (It's Not Money), With Mark Horoszowski

Mark Horoszowski left a successful marketing agency during the Great Recession to travel the world asking one question: What do social enterprises actually need to flourish? His answer transformed how we think about scaling impact.In this episode, Mark shares how he co-founded MovingWorlds and coined the term "Experteering," deploying over $52 million worth of professional expertise to social enterprises across 122 countries. He reveals why chasing capital is often the wrong move, why focus is every entrepreneur's hardest discipline, and how corporations like Microsoft, SAP, and EY are proving that human capital creates more sustainable change than checkbooks alone.Whether you're a social entrepreneur drowning in operational chaos or a business leader wondering how to make impact more than a PR strategy, this conversation offers the blueprint.ChaptersTimeChapter TitleWhat You'll Learn00:00 Why a Benefit Corporation?05:30 What Is Experteering?10:15 The Capital Myth18:30 Focus Is the Hardest Discipline31:00 Corporate Impact Done Right38:00 Dignity Over Heroism46:30 Building Mission-Driven Culture54:00 The Next 5 YearsKey TopicsSkills-based volunteering vs. traditional volunteerismRevenue-based equity buyback agreementsThe 80/20 whirlwind (Four Disciplines of Execution)Social purpose corporation structureCorporate ESG and authentic impact partnershipsAbout Mark:Mark Horoszowski is the CEO and Co-Founder of MovingWorlds, the pioneering social enterprise that coined the term "Experteering." MovingWorlds has deployed over $52 million worth of professional expertise to social enterprises in 122 countries. Mark has been featured in Harvard Business Review, Forbes, Fast Company, and Stanford Social Innovation Review. He is an Adjunct Faculty member at the University of Washington and an RSA Fellow.Resources MentionedMovingWorlds Platform: movingworlds.orgBook: The 4 Disciplines of Execution, by Chris McChesney, Jim Huling, and Sean Covey.Book: How Emotions Are Made: The Secret Life of the Brain, by Lisa Feldman BarrettRewiringBook: Your Anxious BrainBook: The Rise of Social Business by Muhammad YunusAcumen (Organization): acumen.orgDan Pallotta TED Talk on Nonprofits: https://youtu.be/bfAzi6D5FpM?si=BpsXcXluqC2_wfv_World Economic Forum Global Alliance for Social Entrepreneurship: https://initiatives.weforum.org/global-alliance-for-social-entrepreneurshipFollow the guest:MovingWorlds - The Global Experteering Network: https://movingworlds.org/MovingWorlds Instagram: https://www.instagram.com/experteering/Mark's LinkedIn: https://www.linkedin.com/in/markhoroszowski/Mark's Instagram: https://www.instagram.com/markhoroszowski/Follow the Host, Rachel Bernier-Green:LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.