What Solo Practitioners Need to Know about AI Search

I just finished watching a webinar with Neil Patel and his team at NP Digital. These are my takeaways and what I think this means for solo practitioners and small clinic owners. Full credit to NP Digital. You can find them and book their services here:https://npdigital.com/In this episode:* Why 60% of Google searches now end without a click* What AI looks for when deciding who to recommend* Why experience-based, opinion-driven content wins now* How podcast appearances and partnerships do double duty* Why your reputation is your marketing strategyThe Signal is the audio companion to Sarah Cook’s Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com