EPISODE · Jan 2, 2026 · 24 MIN
What Spa Clients Loved (and Hated) in 2025
from SPA HIVE · host Julie Pankey
In this first episode of 2026, Julie and MaryAnn break down what spa clients loved, avoided, and stopped booking in 2025. This real-world client behavior wrap-up helps spa owners and leaders understand shifting expectations, decision fatigue, and why simplicity is driving bookings heading into the new year. A must-listen for anyone refining services, menus, and strategy for 2026. READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
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This real-world client behavior wrap-up helps spa owners and leaders understand shifting expectations, decision fatigue, and why simplicity is driving bookings heading into the new year.
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What Spa Clients Loved (and Hated) in 2025
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