What Steph Curry's shoes reveal about livestream shopping in the west

Why does livestream shopping work in China but not in the U.S. or Europe? And what is one big obvious opportunity that big brands are missing? In this Growth Masterminds, host John Koetsier chats with MoEngage's VP of Strategy Vassil Mladjov. We chat about where livestream commerce is actually working, could work, and isn't. We also chat about what's different and why livestream commerce does work in China. Key topics we cover: 1:27 3 minutes about Vassil 4:34 Livestream shopping: east vs west 8:57 Southeast Asia skipped the web 11:55 Cultural differences 12:28 Much bigger influencers in China 14:14 A massive opportunity for brands 14:38 Steph Curry's kicks 16:42 Siloed shopping 18:39 The huge Facebook opportunity 22:44 Live shopping with American characteristics 24:51 Amazon Live 29:29 Livestream commerce won't happen overnight 31:38 The bricks-and-mortar retail opportunity