What Stories Are Your Brands Telling? ft. a Neuromarketing Professor (Dr. Matt Johnson)

How does storytelling affect the essence of products and brands? What does neuroscience have to do with Marketing? This week, we chat with Dr. Matt Johnson, a marketing professor, a neuroscientist, and author of Branding that Means Business: Building Enduring Bonds between Brands, Consumers & Markets. With a PhD in Cognitive Psychology and Neuroscience from Princeton University, Matt's journey is full of interesting intersections: academia x corporate, the U.S. x China, and psychology x neuroscience x marketing.