What Story Is This Data Telling?

For Monica Roca-Quesada, numbers aren’t something to fear. They’re pieces of a bigger picture waiting to come together. A Florida-based fractional CFO and financial operations strategist, Monica helps growth-focused entrepreneurs turn financial chaos into clarity by understanding the story behind the data. Surprisingly, one of her favorite ways to unwind is building Legos, and she sees a lot of similarities between constructing a Lego masterpiece and building a business: there’s a vision for what’s possible, but the real magic happens through the process, problem-solving and lessons learned. In this episode, Monica shares how women business owners can remove the fear around finances, start interpreting what their numbers are really saying and even discover that financial strategy can be empowering and fun. To learn more about NAWBO, visit: https://nawbo.org