What Taylor Swift Gets Right About Launching (That Most Businesses Miss)

What do Taylor Swift and your next launch have in common? Maybe more than you think.I’m pulling back the curtain on some of the biggest mindset shifts I’ve had around launching—and how they’ve completely changed the way I approach it. I’m also sharing what Taylor Swift’s no-runway launch style can teach us (and why it doesn’t actually work for most small business owners).Whether you’re gearing up for your next launch or rethinking your entire approach, I hope these lessons help you feel more grounded, confident, and connected.In this episode, we cover:01:13 Why you need to build your own launch runway2:50 What is genuine scarcity?04:48 How to turn your launch into an experience06:30 Attention has layers (and you need to speak to all of them)09:48 What to try, what to ditch, and what to remember before your next launchLinks and resources mentioned:Behind the Scenes of a $3 Million Launch: https://player.captivate.fm/episode/1ac17ca4-05c3-4ed8-9fb1-235ee38ef972/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram Companies mentioned in this episode:Taylor SwiftGrowing a Deeply Rooted business podcastthe launch collaborative