What Technical Companies Keep Getting Wrong About Growth

Most episodes of Above the Clouds, Richard Byrd is the one asking the questions. This time, he's in the hot seat.The Best Kept Secret: What Technical Companies Keep Getting Wrong About Growth is out, and BlueByrd's own Cindi Boudreaux and Shannon Carlson flip the script — putting Richard on the other side of the mic to talk about the book, what drove him to write it, and why the same commercial mistakes keep showing up across industries, company sizes, and decades.They get into the Innovation Blind Spot that quietly kills growth at technically excellent companies, the Seven Deadly Sins of marketing that most leaders commit without realizing it, and why the gap between where a company is and where it could be is almost always smaller than it thinks.Richard also makes the case for why fixing your commercial engine doesn't require becoming a salesperson — it just requires applying the same rigor you already put into your engineering and operations.If you've ever told your sales team to sell harder, swapped out a marketing director, or sponsored a golf tournament and wondered why the revenue didn't follow, this one's for you.