What Temperance Actually Wanted: Prohibition, Coca-Cola, and the Birth of the Soft Drink Industry

In 1832, seven men in a English mill town signed a pledge that broke from a hundred years of temperance tradition: not less drinking, but none. It would take the United States until 1920 to catch up, and fourteen years after that to admit it had gotten something badly wrong.This episode traces the history of the temperance movement from its religious and economic roots through the Woman's Christian Temperance Union, the politics of Prohibition, and the uncomfortable racial history neither organization has fully reckoned with — and through the parallel story of what got invented to fill the gap: root beer, ginger ale, Welch's grape juice, and Coca-Cola, all created as alcohol-free substitutes by people who meant exactly what they said. The soft drink industry those inventions built is worth more today than the thing temperance spent a century trying to destroy.Full show notes, research sources, and transcript at thealchemistsbar.com.Distillate: The Hidden History of Cocktails, Spirits & Drink Culture is a production of The Alchemist's Bar, part of the Obscura Meridian family of projects. New episodes every Tuesday at 6:00 AM Central.Full show notes, research sources, and transcript at thealchemistsbar.com.Follow The Alchemist's Bar on Instagram @the_alchemists_bar. Subscribe to the Alchemist's Ledger — the monthly newsletter where the research that didn't fit in the episode lives — at thealchemistsbar.com. Hosted on Acast. See acast.com/privacy for more information.