What The AKAs, Cardi B and Issa Rae Can Teach Us About Branding & Strategy | The Kickback Briefing

In this episode we’re talking about the controversy surrounding Alpha Kappa Alpha Sorority, Inc. and Trick Daddy, Cardi B’s sold-out hair care launch, and Issa Rae’s latest move into TikTok micro-series. Each story teaches powerful lessons in branding and marketing.In this episode, we cover:Why the AKAs booking Trick Daddy was a failureThe importance of knowing your audience and brand alignmentWhy Cardi B’s hair care line sold out in an hour (and what most brands get wrong)How Issa Rae’s TikTok partnership signals a shift in how we consume contentHow to use storytelling to build your brand story.ResourcesYahoo EntertainmentThe GrioYahoo Entertainment/Fast Company📧 Your curated dose of Black culture, brand spotlights & real inspiration. Subscribe to the newsletter → kerihenderson.com/newsletter🛍️ Shop With Intention. Shop Black-Owned. Products that actually fit into your everyday life → https://bit.ly/12-products-everyday-life📲 Stay in the loop:Instagram → @kerilhenderson | @thekickbackwithkeriYouTube → @kerilhendersonTikTok @thekickbackwithkeriShop Affiliates:Get 10% off Dosso Beauty → https://dossobeauty.com/KERIHENDERSONEnjoying the podcast? Support the show