What The AKAs, Cardi B and Issa Rae Can Teach Us About Branding & Strategy

#32: In this episode we’re talking about the controversy surrounding Alpha Kappa Alpha Sorority, Inc. and Trick Daddy, Cardi B’s sold-out hair care launch, and Issa Rae’s latest move into TikTok micro-series. Each story teaches powerful lessons in branding and marketing.In this episode, we cover:Why the AKAs booking Trick Daddy was a failureThe importance of knowing your audience and brand alignmentWhy Cardi B’s hair care line sold out in an hour (and what most brands get wrong)How Issa Rae’s TikTok partnership signals a shift in how we consume contentHow to use storytelling to build your brand story.ResourcesYahoo EntertainmentThe GrioYahoo Entertainment/Fast Company📲 Connect with me kerihenderson.com/links📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletterEnjoying the podcast? Support the show