What the Betting Odds REALLY Say About the Big 12 in 2026

The betting markets are starting to paint a fascinating picture of the 2026 Big 12 football season.DraftKings Sportsbook Director Johnny Avello joins Heartland College Sports' Pete Mundo to break down the latest Big 12 odds, including conference championship favorites, season win totals, College Football Playoff odds and some teams that might be getting overlooked by bettors.Which Big 12 teams are attracting the most attention? Where could there be value in the win totals? And what do the odds tell us about a conference that could have one of the deepest and most unpredictable races in college football?We discuss Texas Tech, BYU, Utah, and surprises around the league, along with those who aren't getting bet enough as the 2026 season approaches.Subscribe if you are sick of the SEC and Big Ten bias in college football media!📩 Join the FREE Heartland College Sports newsletter: https://app.e2ma.net/app2/audience/signup/2013905/1964875/💬 Join the FREE HCS Forums: https://www.heartlandcollegesports.com/members-forum/Heartland merch here: https://hcs.myswaggymerch.com/#!/Privacy & Opt-Out: https://redcircle.com/privacy