What the disconnect between you and your brand is telling you

If the word “brand” brings up resistance whenever you think about it, you’re not alone.In this episode, I share my own backstory with branding – while working in the visual end of the brand communication, I felt a lot of heaviness in showing up for my own business to build my brand. I felt like it meant I had to show up to perform a version of myself I didn’t fully embody. And how slowly, that changed as I undid the conventional marketing paradigm around brand creation.We unpack the most common misconceptions about brand (it’s not just your logo and color palette) and why online creatives (coaches, educators, spiritual businsesses) often feel like branding is either manipualtive or simply not for them.I offer a reframe: to think about your brand as PRESENCE; showing up so clearly as yourself that people begin to understand what you stand for and why they would want to work with you? It’s not in service of you – rather in service of the people you help, who need to get a clear signal that you’re the right person.If you’ve been putting off thinking about your brand because it feels intangible, performative or too abstract to understand its ROI, this one’s for you.The Lively Brand – a Workshop as an email seriesruns March 13 - 15, 2026 and is open for registration.It’s a email series, sending you prompts in video or audio to offer you a chance to slow down and re-connect to your purpose.From hypnosis-infused guided meditation to brief/potent prompts to a brand-vision-board exercise to build a brand that feels true to who you are. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit brightmatterskathy.substack.com