What the F is a FinFluencer? ft. a Gen-Z TikTok FinFluencer (Austin Hankwitz)

Just what is the F in FinFluencer? This week, we talk to Austin Hankwitz, a personal finance & investment influencer on TikTok. Having kicked off his influencer career in Feb. 2020, Austin now has almost half a million followers on TikTok. Through Austin's lens, we get to learn what storytelling means within TikTok's unique platform and format, his goals and vision as an investment influencer, why anyone can and should look into investing, and how content creators can more effectively connect brands with audiences in a relevant, storytelling-based way.