What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

from The Accidental Marketer Podcast · host Impact Planning Group

Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. Such is the case with the fight between two professional golf tours – the incumbent #1 North America-based PGA Tour and its new challenger, the Saudi Arabian government- backed LIV Tour. Over the course of this episode and the next, the team will highlight lessons learned about ecosystem strategy, positioning and the importance of conducting competitive war games.

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This episode was published on April 20, 2023.

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