What the Friction In Your Business Is Trying to Tell You

Decoding Business Friction: Aligning Growth with Evolving VisionIn this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution. She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such as the Conviction-Driven Growth Scorecard™, to help business leaders diagnose and address these areas. This episode encourages listeners to thoughtfully recalibrate their businesses to align with their evolved visions and missions, ensuring continued growth and fulfillment without unnecessary overhaul.00:00 Welcome Back to the Purpose and Profit Podcast00:42 The Friction of Success: A Personal Story03:00 Understanding Business Friction as Feedback05:28 Four Key Areas of Business Friction06:34 Conviction: The Foundation of Your Business10:22 Clarity: Turning Conviction into Strategic Direction13:33 Demand: Resonating with Your Ideal Audience17:56 Impact: The Ripple Effect of Your Work21:19 Strategic Rebuilding and Final ThoughtsResources MentionedGrab the Conviction-Driven Growth Scorecard™Episode 76 - How the Friction of Success Creeps InEpisode 75 - How to Sell in a Slower MarketIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato