What the heck is a business valuation anyway? Ft. Jeff & Eric

What is a business valuation — and why can't you just Google it or ask AI? In this episode of Max Value Podcast, we sit down with business valuation experts Jeff Faust (Abbott Stringman Lynch CPAs) and Eric Sunheim (Marovous Valuations) to break down exactly what business appraisal is, why no two businesses are valued the same way, and what separates a defensible professional opinion from a cheap shortcut. Whether you're a business owner planning an exit, a trusted adviser, or just curious about how your company's value is determined, this episode covers everything from valuation vs. appraisal, the role of AI in the field, what a professional valuation really costs and why, and the most common misconceptions owners have about the process.