What the heck is a Digital Strategy?

Talking with Anthony Onesto of the Konrad Group about "Digital Strategy". It means different things to different people and we make an attempt to define the basics. This is a big topic -- covering everything from websites, email, SEO/SCM to Facebook, Instagram and Snapchat. This is part one of several episodes that we will dedicate to this broad-ranging topic -- comparing digital strategy to an orchestra. Plus the usual side trips into pop culture including the Michael Fassbender's Steve Jobs movie and Benjamin and Rosamund Zander's "The Art of Possibility".