What the heck is relationship marketing?

An episode of the THE PODCAST with Annelise Worn podcast, hosted by Annelise Worn, titled "What the heck is relationship marketing?" was published on January 5, 2020 and runs 10 minutes.

January 5, 2020 ·10m · THE PODCAST with Annelise Worn

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Summary

Relationship marketing centres around life time value. It's the principle of building rapport and getting to know your clients and prospective clients, them getting to know you and like you, serving them directly, and building a positive relationship with them. Basically, it's the opposite of Maccas drive through.

Episode Description

Relationship marketing centres around life time value. It's the principle of building rapport and getting to know your clients and prospective clients, them getting to know you and like you, serving them directly, and building a positive relationship with them. Basically, it's the opposite of Maccas drive through.

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