What the heck is Relative Attractiveness and why it matters? - Interview with Richard Hammond of Uncrowd

Today’s interview is with Richard Hammond, co-founder and CEO of Uncrowd, the innovative enterprise SaaS experience analytics platform that helps organisations grow market share by revealing their Relative Attractiveness versus competitors. Richard joins me today to talk about Friction/Reward, the last three years, how their thinking has evolved, Relative Attractiveness and how RA can help organisations understand their NPS and CSAT outcomes. This is also the 12th anniversary episode of my podcast. Richard is a friend of the podcast and a contributor to my latest book, Punk XL. Disclaimer: I made a small investment in Uncrowd at their seed stage. This interview follows on from my recent interview – Customer journey orchestration made easy – Interview with Mark Smith of CSG – and is number 453 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at TextExpander for sponsoring this episode of my podcast. TextExpander is an auto-complete tool that allows your team to eliminate repetitive typing and stay on the same page with just a few keystrokes allowing you to delight more customers in less time. Click here to find out more and to get a 20% discount for the first 12 months of TextExpander if you use the code: SWINSCOE