What the hell is FOMO?

What the hell is FOMO Marketing and why do we hear about it so much?     Brian Fanzo joined me on the podcast to explain how he's using the fear of missing out to market for brands to today's consumers.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mi