What the Numbers Do and Don't Tell Us in Marketing (featuring Dr. Alisha Horky)

In this episode, we welcome Dr. Alisha Horky, Associate Professor of Marketing at UNA’s Sanders College of Business and Technology. With over 15 years of professional experience spanning corporate retail, research, and higher education, Dr. Horky shares her journey from managing an outdoor retail store to shaping the next generation of marketers in the classroom. We discuss the evolution of marketing from early web development and retail management to advanced digital analytics and data-driven decision-making. Dr. Horky's passion for blending research with real-world application is on full display, and what makes UNA’s community-centered approach to education special. UNA Talks is a bi-weekly podcast from the University of North Alabama focusing on our outstanding faculty. At UNA Talks, we seek to gain their expert insights on various professional and academic topics while learning what makes their classrooms unique. The University of North Alabama offers a massive array of high value programs on campus and online taught be these and our many other talented professors. To learn more, visit una.edu/online.