What the Olympic Games mean for B.C. brands

B.C. brands are bracing for a Beijing boost. The Olympic Games are set to kick off Feb. 4 and some notable West Coast companies will be showcasing their wares to the rest of the world. This ranges from made-in-B.C. technology to designer clothing. But how much does this really matter for these brands? Retail Insider's Craig Patterson joins BIV Today to dive into the opportunities ahead. Tyler Orton hosts.See omnystudio.com/listener for privacy information.