EPISODE · May 31, 2026 · 22 MIN
What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1
from E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies · host Bobby Hewitt
"Send me a text"Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year. The brands commanding the biggest valuations didn't just have better products. They solved a psychological problem that most of their competitors didn't even know existed.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand
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"Send me a text" Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year. The brands commanding the biggest valuation...
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What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1
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