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What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1 episode artwork

EPISODE · May 31, 2026 · 22 MIN

What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1

from Supplement Marketing for Scaling DTC Brands · host Bobby Hewitt

"Send me a text" Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year. The brands commanding the biggest valuations didn't just have better products. They solved a psychological problem that most of their competitors didn't even know existed. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Episode metadata supplied by the publisher feed · Published May 31, 2026

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"Send me a text" Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year. The brands commanding the biggest valuation...

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What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1

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This episode is 22 minutes long.

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This episode was published on May 31, 2026.

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