What the World Cup Teaches Brands About Cultural Marketing

The biggest marketing wins at the World Cup did not always come from official sponsors.Americus Reed, The Whitney M. Young Jr. Professor of Marketing at Wharton and co-host of Marketing Matters, examines how brands connected with fans during one of the world’s largest cultural events.He discusses the power of iconic brands, social sharing, earned media, culturally relevant advertising, and creative ways companies can become part of the conversation beyond traditional sponsorship. Hosted on Acast. See acast.com/privacy for more information.