What They Don’t Teach You About Wealth and Freedom - Ken Rusk - S2 - E16

What if success isn’t about a degree… but about designing the life you want first?In this episode of A Founder’s Life, Leo Gestetner sits down with Ken Rusk, best-selling author of Blue Collar Cash and founder of multiple construction companies, to talk about what it means to live with intention—before chasing titles or degrees. From ditch-digging at 15 to running a 200+ person company, Ken shares his unique approach to wealth, health, and time freedom.🔥 Spoiler: He schedules fun before work—and thinks you should too.What you’ll learn:How Ken turned ditch-digging into a multi-million dollar companyWhy he believes you should plan you before you plan workThe reason he does blood panels every quarterHow to become “irrelevant” in your business (and why that’s a good thing)Why your kids are “blank computers”—and what that means for parentingHis take on vision boards, legacy, and balance after 60Timestamps:00:00 – Intro00:55 – From ditch-digger to CEO02:40 – How Ken built a 200+ person company03:48 – Defining success through freedom & family04:35 – Ken’s health routine (blood tests, peptides, golf)06:41 – Cooking, cars & family rituals08:33 – Time-first scheduling & balance11:30 – Why founders must become “irrelevant”14:10 – Ken’s vacation analogy for planning life16:16 – The Blue Collar Cash philosophy18:30 – How to connect with KenLearn more about Ken Rusk:www.kenrusk.com/about/Connect with Ken:https://www.linkedin.com/in/ken-rusk-2656a7175/LinkedInlinkedin.com/in/leogestetnerWebsiteleogestetner.com/leoSubscribe Now!youtube.com/@afounderslife?sub_confirmation=1