What This Startup Teaches Us About Behavioral Economics

Debbie, an early-stage fintech startup, is rewriting the rules on rewards. Instead of offering consumers rewards for spending, Debbie offers rewards for paying down their debt and saving money at a time when credit card and auto loan delinquency rates have increased to their highest level since the Great Recession, per data from the Federal Reserve Bank of New YorkToday’s episode: Mary sits down with Debbie’s CEO and Co-Founder, Frida Leibowitz. They chat about how to drive engagement on a dreary subject, offer unexpected techniques to develop a vibrant user community, and discuss something seemingly counterintuitive: How too many resources can interfere with building a bank product – something Frida witnessed firsthand while previously working at Goldman Sachs’ Marcus.Send us Fan Mail