What to Ask by Andrea Olson

https://thebookvoice.com/podcasts/2/audible/98219 to listen full audiobooks. Title: What to Ask Author: Andrea Olson Narrator: Rachel Perry Format: mp3 Length: 4 hrs and 53 mins Release date: 06-14-22 Ratings: 5 out of 5 stars, 3 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.