What to Do about Instagram's 11 Monthly Changes

Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, joins the Social Pros podcast for a new and updated chat about Instagram's best practices. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, sounds familiar, it's because she's a returning guest twice over. She joins the Social Pros podcast for a third time to deliver more fantastic Instagram tips and insights. Given that Instagram is perhaps the most frequently changing social media platform, Jenn always has something new to share. In this episode, we look at what's changed on Instagram and which best practices you should focus on in the future. The last time Jenn was on the show, Reels was a promising new feature. Given what it is today, Jenn explains why you should definitely prioritize Reels in your Instagram strategy. We also hear some quickfire tips from Jenn for any social pro trying to gain traction on Instagram, including why you should only ever post your best content. Tune in to the episode to learn what makes a winning Instagram strategy, what she'd love to see on the platform in the future, and why the color blue is surprisingly good for engagement. In This Episode: 4:08 – Jenn's take on Meta and why she thinks it's unlikely to affect Instagram 6:05 – How to deal with ever-changing Instagram updates and why Reels is the one to focus on (for now) 7:43 – How to repurpose content for Reels 11:37 – Jenn explains why "more hashtags is more," as long as they're relevant 15:03 – Why Instagram recently rolled out the 'Rage Shake' feature 16:23 – The benefits of being able to delete and edit Carousels 19:12 – Jenn discusses the new ability to post from the desktop 21:33 – What photos work best on Instagram – Jenn's top tips for boosting engagement 24:23 – What features or updates Jenn would love to see in the future 26:53 – The place Instagram has in customer service 29:18 – Why Jenn believes you should have a customer service background to work in social 31:10 – The top thing that Instagram users overlook 34:24 – Jenn shares her top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.