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What to do if a journalist has just covered your story

EPISODE · Aug 20, 2020 · 28 MIN

What to do if a journalist has just covered your story

from Your pet business, Your way

Have you had an idea for a story or press release and then Googled it only to realise it's just been done?Or pitched to a journalist and had a reply saying they had JUST done the same story.All is not lost - and in this episode I explain what you to salvage your story.In this episode are real examples of when this has happened with stories I've worked on and other journalists, and how the person in the story turned it round.Key timings in this episode:0.00 - Intro and details for the PR challenge taking place from 14-18th September.2.15 - Why your story isn't dead in the water if it's just been covered.4.14 - What to do if your pitch is linked to an awareness day.5.40 - How Kerry Jordan has coverage all year round for her National Dog Photography Day.6.44 - Case Study - How Emma Stewart got coverage for Brain Injury Awareness week a year later.9.02 - How to use similar awareness days throughout the years - there will be others!9.26 - What to do if your pitch is based on a study or survey.11.16 - Case Study - How Greg Buchanen from Bitsol Solutions had his Pet-ernity leave case study reproduced all over the world!12.02 - How Pawshake got three pieces of national coverage after contacting me about a story I'd just written.13.26 - Seasonal pitches - remember that journalists cover the same stories each year so get in early.17.03 - What to do if you've missed being in a product round up.20.29 - How you can change your angle if your story has already been covered and freshen it up.21.20 - Case study - Kerry Lawson changed her angle on post lockdown separation anxiety and led to a full page in the Sunday Express and on the radio.25.02 - What's the worst that can happen? The journalist deletes your e mail and it's forgotten!26.45 - Information on the free PR challenge.Links mentioned in this episode: Free PR Challenge sign up page: PR challenge September 2020Kerry's dog friendly office advice in the Sunday Express.Lightbulb Facebook GroupPet Models story: Meet the Instagram famous dogs

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