What to Do When Divorce is Imminent

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be a relief for customers but devastating to businesses, so how do we keep the happy couple together? Conventional sales and marketing wisdom will tell us to raise prices, ask for reviews, coax customers into social media engagement, cross-sell and up-sell, and take as much as we can. But that's simply not how great relationships thrive! They thrive when both parties are giving (providing value to each other). Plus, if customers leave us, are they really happy with the next best alternative? Here are a few ideas on how to put the "wow" back in our customer relationships! You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices