What to do When You Have Two Distinct Target Customers

In today's episode, Pam answers a question from Melanie of Timmel Crochet. She asks, "I sell crochet products and design patterns. Do I need to create two separate businesses?"  This is such a good question and it's something I've wrestled with in the past. So we'll explore what are target customers and whether you should have more than one. Find out what I chose, what I'd do differently, and what I recommend if you find yourself with two distinct target customers for your crochet business. Grab a hook and a WIP and listen in for actionable, bite-sized crochet business tips. Get your FREE Handmade Business Binder for Crochetpreneur subscribers.  Find show notes and more at crochetpreneur.com/what-are-target-customers/ Music from Pond 5: Happy Walking by Play Again