What to Expect at the Marketing AI Conference (MAICON) 2024

Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI. We are lucky to have Cathy McPhillips, Chief Growth Officer for the Marketing AI Institute,  join us on the podcast to discuss her seasoned marketing career and all Marketing AI Institute including their upcoming Marketing AI Conference (MAICON).Cathy shared the institute's mission to to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all.  They institute provides many free resources to get started including blogs, white papers, podcasts, research, online courses, and events. The podcast is one great way to learn a little more each week about the latest in AI for marketing and beyond.We spent a lot of time talking about MAICON and as a past attendee, I can say the event is something every marketer should add to their calendar. From networking, to valuable sessions, to learning from fellow marketers, MAICON is a can't-miss event. TakeawaysThe Marketing AI Institute aims to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all.They provide various resources, including blogs, white papers, podcasts, research, online courses, and events.The flagship event, MAICON, focuses on accelerating AI adoption and strategy.Training and education are crucial for marketers to stay up-to-date with the rapidly changing AI landscape.AI has significant relevance and potential in the manufacturing industry, with various use cases and success stories.ResourcesConnect with Cathy on LinkedInConnect with Wendy on LinkedInLearn more about the Marketing AI InstituteLearn more about MAICONRelated Episode: What the Heck is Going on at Google?!Related Episode: Navigating Data and Content in the Era of AI with Chris Penn