What to Expect in Heavy-Duty Parts in 2026

Send us Fan MailEpisode 360: In this episode, Jamie and Jennifer Irvine kick off 2026 by breaking down the biggest challenges and opportunities facing heavy‑duty parts businesses. They discuss the rapid rise of AI, the ongoing struggle to recruit and retain skilled people, and the critical need for strong marketing systems that actually convert leads. They share real-world stories, insights from their consulting work, and a five‑step plan for companies looking to grow despite rising costs, market volatility, and shifting customer expectations. The conversation emphasizes strategy, people, technology, and the importance of eliminating internal barriers that prevent sales and growth.Links·         HeavyDutyConsulting.com·         Minecart - Tromml·         Knomatic Software·         TRAITS Sponsors of this EpisodeThe Hub Corp: Introducing the new standard in wheel-end protection: The Hub Corp's revolutionary XTRACTOR™. The only line of heavy-duty hub caps with a built-in 3-Stage Magnetic Oil Filter that safeguards critical axle components under extreme loads for longer. And with the patent-pending HexThread™ cartridge, the XTRACTOR makes hub oil servicing and inspections faster, easier, and cleaner. The Hub Corp: Challenge The Standard. Visit TheHubCorp.com to learn more and join the waitlist.  Fullbay: Fullbay is built for the heavy-duty world, giving your operation the tools to keep your fleet or independent repair shop running. Features like streamlined scheduling, real-time inventory tracking, technician efficiency insights, and detailed reports are how Fullbay helps shops reduce downtime and keep your vehicles on the road where they belong. Check out Fullbay.com/power to maximize your shop’s productivity.GenAlpha: Equip360 by GenAlpha helps manufacturers and distributors grow their parts sales and make life easier for their customers. With real-time insights into inventory, pricing, and order tracking, it keeps customers coming back. Plus, it saves time by automating routine tasks and making repeat purchases simple. Explore Equip360 at GenAlpha.com.Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy Duty Parts Report may receive a commission. Follow the podcast to never miss an episode. If you'd like to work with Jamie Irvine directly, you can schedule a meeting with him today.