What to Expect When You're Expecting PR

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author and writer, talks with public relations consultant Crystal Richard about managing client expectations in the realm of public relations.They delve into Crystal’s background, which includes over 15 years in the PR industry and founding her own company, Crystal Richard & Co. Crystal also shares details about her lifestyle and travel brand, East Coast Mermaid.The discussion covers the critical aspect of setting realistic client expectations around media coverage, including the time it takes to secure placements, the importance of trade publications, and the role of consistency in pitching.Michelle and Crystal also address common client misunderstandings regarding instant results in PR, the value of press releases, and the impact of shrinking newsroom staffs on media relations strategies.They emphasize the need for clients to be proactive and understanding about the intricacies and timelines involved in media outreach and coverage.Crystal offers valuable insights into effective media pitching, the significance of being available for media opportunities, and tips for businesses looking to handle their own PR.00:00 Welcome to PR Explored00:59 Meet Crystal Richard: PR Expert and Lifestyle Brand Founder01:38 Crystal’s Unique PR Journey and Media Adventures04:16 Discussing PR Expectations and Client Realities06:28 The Challenges of Media Coverage and Client Education12:17 The Importance of Setting Realistic PR Goals24:32 Navigating Media Relations and Press Releases32:06 The Importance of Press Releases in Modern PR32:56 Effective Press Release Distribution Strategies36:22 Adapting to Shrinking Newsrooms39:36 Leveraging Thought Leadership and Affiliate Links42:38 DIY PR: Tips for Small Businesses44:20 Consistency and Persistence in PR Efforts47:50 Building Relationships with Journalists50:14 Setting Realistic PR Expectations56:14 Crisis PR and Timing Considerations57:37 Final Thoughts and EncouragementShow notes:Crystal Richard’s site: https://www.crystalrichard.com/Follow Crystal Richard on LinkedIn: https://www.linkedin.com/in/crystalrichard/Follow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThreads: https://www.threads.com/@prwritergalMichelle's book - B2B PR That Gets Results - is available nowBook a no-obligation call to talk about your needs here. About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.