What To Wear For Investor Meetings - Sarah Bertram, Smile Tribe

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Sarah Bertram from Smile Tribe about how she kick-started her personal life coach app business by raising £50,000, including how she effectively used a convertible loan pre-valuation, how she sustained her energy during her fundraising campaign, and the dilemmas on what to wear for investor meetings. Smile Tribe's product is an app called Sophie - a personal life coach that improves your mental health and wellbeing using Artificial Intelligence Raising pre-seed finance was a challenge for Smile Tribe, at the point where the business was yet to prove any traction. In this episode, you'll discover... Why convertible loans can be a great way to raise finance quickly on an early stage first funding round Strategies to sustain your energy during your fundraising campaign Why deciding what to wear to an investor meeting can be tough when you're a female entrepreneur For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/