What Today’s Supplement Consumer Really Wants (and Why Brands Are Failing) | Ep 5 In the Mix

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator.💡 We dive into:The evolution of gut health supplement trendsWhy natural recovery supplements are no longer just for athletesWhat’s real (and what’s not) in the longevity supplements spaceHow to spot a science-backed supplement formulation from a marketing ployWhether you’re a health-conscious consumer, a wellness founder, or a brand builder—this conversation gives you the roadmap to cut through the noise.🔗 Read the full blog at https://nulivscience.com/supplement-trends-gut-health-recovery-longevity/ 🎥 Watch on YouTube: https://youtu.be/rLyP7lUVZb8