What Today’s Tech Professionals Really Crave from Employers — with Angela Siddall

Lydia Chan sits down with Angela Siddall, Global Lead for Culture, Employer Brand and Experience at Veeam, to explore what tech professionals really want from employers today. Drawing from over 20 years of global experience, Angela shares her perspective on what drives technical talent, revealing that impact, cutting-edge technology, continuous learning, and autonomy matter more than traditional corporate perks. She emphasizes the importance of authentic storytelling and explains her view on why tech-to-tech communication often resonates more effectively than polished corporate messaging. Discover the unconventional engagement strategies Angela has seen work for remote tech teams, including surprising examples where arcade games and virtual reality replaced traditional town halls. Learn why she believes crowdsourcing ideas directly from tech talent leads to better results than any corporate playbook could provide. Angela also shares her multi-pronged content approach for keeping different audiences engaged, from junior talent hungry for detailed guidance to senior executives who demand strategic insights delivered in seconds. Angela offers bold predictions about how AI will reshape the talent landscape in just one to two years, not three to five. Find out why she thinks building diverse skill sets matters more than deep specialization, what the shift toward project-based work really means for employers, and how brands can demonstrate the authentic purpose that top technical talent craves in an increasingly uncertain future. Follow Audience Connection Podcast: Website: casualfilms.com Instagram: @casualglobal LinkedIn: Casual Films International BlueSky: @casualglobal.bsky.social Subscribe now and join the conversation about creating content that truly resonates.