EPISODE · Apr 24, 2026 · 42 MIN
What Top 2% Farms Do Differently | Guest Evan Shout
from What the Futures! · host Ryan Denis
What separates the top 2% of farms from everyone else? In this episode, Ryan Denis talks with Evan Shout about crop marketing, farm financials, cash flow, diversification, and the management decisions that actually move the needle. If you farm in Western Canada, this one is packed with real perspective. Guest: Evan Shout of Maverick Ag, Farmer Coach, and The Truth About Ag. Timestamps 00:00 Intro 03:31 Meet Evan Shout 04:47 How farmers react when markets get volatile 09:54 The first big farm coaching aha moments 12:10 Why Farmer Coach exists 14:32 What Maverick Ag actually helps farms with 17:48 Ryan’s crop marketing story 19:39 Why future-focused farms think differently 22:54 The top 20% vs the top 2% 27:31 Why crop marketing is still underused 29:51 Cost of production, cash flow, and selling strategy 38:08 Family, advocacy, and why Evan speaks openly 40:12 Why this conversation needs a part two
What this episode covers
What separates the top 2% of farms from everyone else? In this episode, Ryan Denis talks with Evan Shout about crop marketing, farm financials, cash flow, diversification, and the management decisions that actually move the needle. If you farm in Western Canada, this one is packed with real perspective. Guest: Evan Shout of Maverick Ag, Farmer Coach, and The Truth About Ag. Timestamps 00:00 Intro 03:31 Meet Evan Shout 04:47 How farmers react when markets get volatile 09:54 The first big farm coaching aha moments 12:10 Why Farmer Coach exists 14:32 What Maverick Ag actually helps farms with 17:48 Ryan’s crop marketing story 19:39 Why future-focused farms think differently 22:54 The top 20% vs the top 2% 27:31 Why crop marketing is still underused 29:51 Cost of production, cash flow, and selling strategy 38:08 Family, advocacy, and why Evan speaks openly 40:12 Why this conversation needs a part two
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What Top 2% Farms Do Differently | Guest Evan Shout
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