What Trade Shows Actually Show You

In this episode of The Long View, Jeff Krug and Jon Peters reflect on their recent trip to KBIS and IBS in Orlando.Rather than focusing on products or trends, they talk about what trade shows reveal about the state of the industry — how priorities shift, what conversations keep coming up, and how experience changes what you pay attention to when you walk the floor.Walter wasn’t able to join this trip, but the discussion sets the stage for how different perspectives shape what each generation notices in spaces like these.This is the first part of the conversation.The full episode continues on Patreon.