What Truly Creates Restaurant Magic with Troy Guard

Send us Fan MailChef Troy Guard, founder of TAG Restaurant Group, joins the show to share how creating a vibe, embracing the unexpected, and mentoring talent have helped him grow multiple restaurant concepts across states. From dishwasher to executive chef, Troy reflects on his journey and how guest experience is driven by feeling—not formulas.Zack and Troy discuss:Why “vibe” is the first thing he notices in a restaurantHow to scale a brand while staying true to its soulThe power of mentorship and opening doors for othersWhy hospitality is more than food—it’s emotionHow to keep concepts fresh without losing consistencyWhy feedback and change go hand in handTune in to hear how Troy’s people-first philosophy creates lasting guest impressions and sustainable growth. Thanks, Troy!