What truly drives our purchases: products or principles? With Mark Beeden #S2E3

Humans are creatures of habit, latching onto brands that we can’t seem to part with - but what drives this emotional pull toward brands, the product, or its purpose?This episode of Tech & Soul hones in on the relationship between brand loyalty and the influence of technology companies, and who better to shed light on the power of brand than Colt’s Chief Marketing & Comms Officer, Mark Beeden!Join us to get behind the brands front-of-mind this festive season, and figure out just why we’re so attached to them…In this episode: The influence of technology companies on customers’ brand loyalty Nostalgia and tribalism swaying our attachment to brands Creating value beyond your products The value of heritage and authenticity AI’s growing use in all aspects of marketingMark Beedenhttps://www.linkedin.com/in/mark-beeden-a7263343/Colt Technology Serviceshttps://www.colt.net/