What TV Marketers Can Learn From Video Games

Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more. Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying the lessons it’s learned through videogame marketing to TV.