What Village Vanguard's Struggle Taught Me About Running a Small Business

Village Vanguard used to be a treasure hunt—dim lighting, mountains of books, and passionate staff recommendations that led to unexpected discoveries. But recent struggles show what can happen when a unique business scales up and loses its soul. As someone running a small eyewear shop for 17 years, I found their story both cautionary and familiar. The episode reflects on balancing growth with authenticity, and why some things shouldn't be standardized.