What We Can Learn from SuperApps that Could Make Any Business More Competitive

For many people who’ve turned into this podcast, you might be wondering “what is a super app?” And “if I’m not a tech developer, why is this relevant to my business?”I was thinking the same thing.But it turns out that the things that make these apps so attractive to so many people - and keeps them loyal - can be applied to almost any business.In this episode I’m speaking with Kevin Shimota, a leading expert on digital technology in China, a former senior executive at WeChat and then Director of Platform Strategy for Accenture.He’s also the author of “The First Superapp: Inside China’s WeChat and the New Digital Revolution”.The First Superapp tells the inside story of how the phenomenon of superapps began in China's unique internet market. It explores WeChat's creation and its climb to become the first superapp, and explains the fundamentals of these new apps and how they could be reproduced beyond China.Today Kevin will be talking about:What differentiates China’s super apps from anything that exists in the West.Why user value is the biggest moat that any brand can build around its business.The massive benefits of heavy investment in customer goodwill.Why KPIs tend to measure the wrong things - and can lead companies away from long term success.USEFUL LINKS:Connect with Kevin Shimota:  www.kevinshimota.comKevin’s podcast:   www.greatfirechat.com“The First Superapp: Inside China’s WeChat and the New Digital Revolution” : www.amazon.com/dp/B0B2DKXW2W/Learn about The Current Situation in Sourcing:  https://thecurrentsituation.netA Seat at The Table website:  https://seat.fmSEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm