What We Learned at HDAD is Huge for 2026

Send us Fan MailEpisode 362: In this episode, Jamie and Jennifer Irvine break down everything learned at Heavy Duty Aftermarket Dialogue (HDAD), exploring major industry shifts such as Daimler’s move from “e‑commerce” to a broader “digital platform,” heavy investments in facilities and consolidation, and the persistent challenges around cross‑reference data, fitment data, and images. They discuss OEM strategies around tariffs, nearshoring, and diversification, and they highlight candid market sentiment about the freight recession, supplier relationships, and the impact of the FleetPride–TruckPro merger. The conversation also covers insights from industry surveys, the importance of improving supplier communication and training, and the critical upcoming decisions on tariffs and the USMCA that will shape strategic planning for 2026 and beyond. As Jamie notes, “we can’t wait anymore,” emphasizing that companies are pushing forward with delayed projects despite uncertainty.Links·         Episode 354 – Tariffs, Taxes and the Trucking IndustrySponsors of this EpisodeThe Hub Corp: Introducing the new standard in wheel-end protection: The Hub Corp's revolutionary XTRACTOR™. The only line of heavy-duty hub caps with a built-in 3-Stage Magnetic Oil Filter that safeguards critical axle components under extreme loads for longer. And with the patent-pending HexThread™ cartridge, the XTRACTOR makes hub oil servicing and inspections faster, easier, and cleaner. The Hub Corp: Challenge The Standard. Visit TheHubCorp.com to learn more and join the waitlist.  Fullbay: Fullbay is built for the heavy-duty world, giving your operation the tools to keep your fleet or independent repair shop running. Features like streamlined scheduling, real-time inventory tracking, technician efficiency insights, and detailed reports are how Fullbay helps shops reduce downtime and keep your vehicles on the road where they belong. Check out Fullbay.com/power to maximize your shop’s productivity.GenAlpha: Equip360 by GenAlpha helps manufacturers and distributors grow their parts sales and make life easier for their customers. With real-time insights into inventory, pricing, and order tracking, it keeps customers coming back. Plus, it saves time by automating routine tasks and making repeat purchases simple. Explore Equip360 at GenAlpha.com.Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy Duty Parts Report may receive a commission. Follow the podcast to never miss an episode. If you'd like to work with Jamie Irvine directly, you can schedule a meeting with him today.