What We Learned From 'My Dad Wrote A Porno'

Imagine discovering an erotic manuscript written by your father, and instead of dying of shame, you share it with your friends, die laughing and turn it into a podcast. That was just the start of the journey shared by James Cooper, Jamie Morton and Alice Levine of the smash hit global podcast, "My Dad Wrote a Porno." Since the show has started, it’s gotten endorsements from some A-list celebrities—such as Elijah Wood, Emma Thompson and Daisy Ridley—and some of those celebs have even come on to chat about it. While the show feels like an impromptu gathering of friends, it’s really the product of a well thought-out strategy to develop and market specific content. And that strategy was highly successful: the global hit podcast has been downloaded hundreds of millions of times, the team has produced and starred in a live HBO comedy special and gone on world tour. Morton and Cooper talk to Red Bee Deputy Managing Director Aileen Madden at Promax Europe 2019 in Amsterdam about how they made it all happen.